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Perfume Valley

The collection

Fresh Perfumes & Attars

Fresh scents are the ones you reach for when Hyderabad touches 40 degrees. This collection brings together every Perfume Valley attar and Pure Perfume built on citrus, green or aquatic notes: lemon, bergamot, grapefruit, mint, green tea, khus and sea notes. They feel clean and light, suit the office, college and the gym bag, and rarely bother the people sitting next to you. Attars come in 3, 6, 12 and 24 ml, from ₹99 for 3 ml. Pure Perfume sprays come in 30 to 200 ml, in glass or plastic bottles.

178 products

29% off

Pure Perfume · Fresh & Citrus

PV B.D.C Bleu

Grapefruit, Lemon, Mint

Rated 4.7 out of 5 (96 reviews)

From ₹249 Regular price ₹349

30 · 50 · 100 · 200 ml

33% off

Pure Perfume · Fresh & Citrus

PV Aqua Di Jio Profondo

Aquozone, Bergamot, Green Mandarin

Rated 4.8 out of 5 (94 reviews)

From ₹399 Regular price ₹599

30 · 50 · 100 · 200 ml

Bestseller

Pure Perfume · Fresh & Citrus

PV Alure Sport

Cypress, Mandarin Orange, Mint

Rated 4.7 out of 5 (88 reviews)

From ₹249 Regular price ₹349

30 · 50 · 100 · 200 ml

38% off

Pure Perfume · Fresh & Citrus

PV Ikon Silver

Bergamot, Black Pepper, Neroli

Rated 4.7 out of 5 (96 reviews)

From ₹249 Regular price ₹399

30 · 50 · 100 · 200 ml

55% off

Pure Perfume · Fresh & Citrus

PV Hawaas Ice

Apple, Italian Lemon, Sicilian Bergamot

Rated 4.7 out of 5 (94 reviews)

From ₹249 Regular price ₹549

30 · 50 · 100 · 200 ml

38% off

Pure Perfume · Fresh & Citrus

PV Aventas

Bergamot, Green Apple, Lemon

Rated 4.7 out of 5 (97 reviews)

From ₹249 Regular price ₹399

30 · 50 · 100 · 200 ml

33% off

Pure Perfume · Fresh & Citrus

PV Sovage Super

Calabrian Bergamot, Pepper

Rated 4.7 out of 5 (95 reviews)

From ₹399 Regular price ₹599

30 · 50 · 100 · 200 ml

38% off

Pure Perfume · Fresh & Citrus

PV Blu Dezire

Bergamot, Litchi, Lotus

Rated 4.7 out of 5 (91 reviews)

From ₹249 Regular price ₹399

30 · 50 · 100 · 200 ml

29% off

Pure Perfume · Fresh & Citrus

PV No 5

Aldehydes, Bergamot, Neroli

Rated 4.7 out of 5 (98 reviews)

From ₹249 Regular price ₹349

30 · 50 · 100 · 200 ml

38% off

Pure Perfume · Fresh & Citrus

PV Kool Water Men

Amalfi Lemon, Grapefruit, Mandarin Orange

Rated 4.7 out of 5 (89 reviews)

From ₹249 Regular price ₹399

30 · 50 · 100 · 200 ml

33% off

Pure Perfume · Fresh & Citrus

PV Sovage Elixir

Cardamom, Cinnamon, Grapefruit

Rated 4.7 out of 5 (95 reviews)

From ₹399 Regular price ₹599

30 · 50 · 100 · 200 ml

45% off

Pure Perfume · Fresh & Citrus

PV Why

Aldehydes, Bergamot, Ginger

Rated 4.7 out of 5 (100 reviews)

From ₹249 Regular price ₹449

30 · 50 · 100 · 200 ml

Bestseller

Pure Perfume · Fresh & Citrus

PV Imajination

Calabrian Bergamot, Citron, Sicilian Orange

Rated 4.6 out of 5 (92 reviews)

From ₹499 Regular price ₹599

30 · 50 · 100 · 200 ml

40% off

Attar · Fresh & Citrus

PV Aventas Absolute

Bergamot, Green Apple, Lemon

Rated 4.7 out of 5 (109 reviews)

From ₹149 Regular price ₹249

3 · 6 · 12 · 24 ml

38% off

Pure Perfume · Fresh & Citrus

PV Kode

Bergamot, Bergamot Leaf

Rated 4.7 out of 5 (92 reviews)

From ₹249 Regular price ₹399

30 · 50 · 100 · 200 ml

40% off

Attar · Fresh & Citrus

PV Tyger

Grapefruit

Rated 4.7 out of 5 (88 reviews)

From ₹149 Regular price ₹249

3 · 6 · 12 · 24 ml

33% off

Pure Perfume · Fresh & Citrus

PV Nine PM Rebel

Granny Smith Apple, Mandarin, Pineapple

Rated 4.7 out of 5 (106 reviews)

From ₹399 Regular price ₹599

30 · 50 · 100 · 200 ml

38% off

Pure Perfume · Fresh & Citrus

PV Won Unisex

Bergamot, Cardamom, Green Notes

Rated 4.7 out of 5 (89 reviews)

From ₹249 Regular price ₹399

30 · 50 · 100 · 200 ml

Bestseller

Pure Perfume · Aquatic

PV Megamar

Bergamot, Lemon

Rated 4.7 out of 5 (91 reviews)

From ₹499 Regular price ₹699

30 · 50 · 100 · 200 ml

40% off

Attar · Fresh & Citrus

PV Sovage Elixir

Cardamom, Cinnamon, Grapefruit

Rated 4.7 out of 5 (89 reviews)

From ₹149 Regular price ₹249

3 · 6 · 12 · 24 ml

29% off

Pure Perfume · Fresh & Citrus

PV Noir De Noire

Saffron

Rated 4.7 out of 5 (95 reviews)

From ₹499 Regular price ₹699

30 · 50 · 100 · 200 ml

29% off

Pure Perfume · Fresh & Citrus

PV Infinity

Bergamot, Lavender, Lemon

Rated 4.7 out of 5 (99 reviews)

From ₹249 Regular price ₹349

30 · 50 · 100 · 200 ml

29% off

Pure Perfume · Floral

PV King

Bergamot, Freesia, Green Notes

Rated 4.7 out of 5 (99 reviews)

From ₹249 Regular price ₹349

30 · 50 · 100 · 200 ml

40% off

Attar · Aquatic

PV Aqua Di Jio

Bergamot, Jasmine, Lemon

Rated 4.7 out of 5 (91 reviews)

From ₹149 Regular price ₹249

3 · 6 · 12 · 24 ml

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About Fresh Perfumes & Attars

What "fresh" means in a perfume

Fresh is the bright, clean side of perfume. Citrus notes such as lemon, bergamot, grapefruit and orange give the first sparkle. Green notes like mint, basil, green tea and khus feel like crushed leaves. Aquatic or marine notes add a cool, slightly salty, after-the-rain feeling. Most fresh scents settle on light woods, vetiver or white musk, so they stay clean as they fade instead of turning sweet or heavy.

When to wear fresh scents in Indian weather

From March to June, fresh is the safest choice for daytime. Heat makes every scent louder, so a heavy amber or oud can feel like too much at noon, while a citrus or aquatic blend stays pleasant. Fresh scents also suit offices, travel, the gym and sticky monsoon days. The one trade-off is that the brightest notes are also the lightest, so a fresh scent fades sooner than a woody or amber one. Plan on a quick top-up after lunch, or keep a small bottle in your bag.

Fresh attar or fresh spray?

A spray suits a fresh scent well, because the alcohol throws the citrus out in the first hour, and that burst is the whole point. A fresh attar sits closer to the skin and has no alcohol, which many customers prefer for prayer or for dry, sensitive skin. Dab it on the wrists and neck and put one touch on a cotton collar or handkerchief. In the heat, cloth holds a light scent longer than skin does.

What to buy first

If you have never worn a fresh scent, start with a 3 ml attar and test it through one hot day before buying a bigger bottle. Men who want something easy for work usually start with a grapefruit or bergamot blend. If you want a traditional Indian summer scent, choose khus. Women who find citrus too sharp often prefer a fruity aquatic or a clean white musk.

Top picks

  • PV Musk Tahara attar: a clean white musk for anyone who wants to smell freshly bathed, at work or at prayer, from ₹299 for 6 ml
  • PV Ruh Khus attar: the traditional summer attar, vetiver root with bergamot, rose and sandalwood, for men and women, from ₹749 for 6 ml
  • PV Tyger attar: grapefruit, ginger and vetiver for men who want a crisp office scent, from ₹299 for 6 ml
  • PV Aqva Marine attar: grapefruit, neroli, rosemary and sea notes for men who like a cool aquatic, from ₹199 for 6 ml
  • PV Silver Mountan attar: bergamot, mandarin, green tea and black currant, a light unisex daily wear, from ₹199 for 6 ml
  • PV Eskape attar: a fruity aquatic with melon, apricot and soft flowers, listed for women, from ₹199 for 6 ml

Questions we get asked

What is the best fresh perfume for summer?

Look for citrus, green or aquatic notes at the top and light woods or musk underneath. Avoid heavy vanilla, amber and oud during the day. One or two sprays, or one dab of attar, is enough in the heat.

Do fresh perfumes last long?

Not as long as woody or amber scents, because citrus notes are the first to fade. A fresh attar on a cotton collar lasts longer than on bare skin, and a top-up at lunch keeps you smelling clean until evening.

Is khus attar a fresh scent?

Yes. Khus is vetiver root: green, earthy and cool, a little like wet soil after rain. It has been India's summer attar for generations. Our khus attar guide explains it in detail.

Are fresh scents only for men?

No. Many of the scents here are unisex, and women often choose the fruity aquatics and clean musks. Each product page says who a scent was made for.

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